I always tell families to wear what's comfortable. If everyone wants to match, awesome!! I do try and stay away from lines or patterns on clothes. Haircuts on guys should probably be done a day or two before the shoot, as normally they are left with red lines and sometimes cut from straight razors while getting edged. For those like myself and are always wanting to look a little more slender in photos, sticking with dark clothes like black will help you out. Woman, less makeup is best normally in all aspects of photographs unless you're going for a creative shoot like the ones found in Vogue or other high fashion magazines. Heavy makeup shows up very clearly in photos, especially in the originals where the clarity is very high. Adding color to lips, changing eye colors, or allergies getting your eyeballs a little red can all be fixed later on with editing in postproduction. Depending on what needs to be done, talk with me first and I can get a quote on how much editing may need to be done. I charge very reasonable prices on postproduction.